5. FEBRUAR 2022 | by PLATFORMCREATIVE
┴¨║¤▓╩┐¬Ż▒ proudly presents sustainable knitwear╠řbrand BEE & SONS, founded by the former Marketing Director of Harvey Nichols╠řDeborah Bee..╠řBased in the middle of a field╠řin Somerset, the knitwear brand is creating cardigans and sweaters with╠řcool, relaxed silhouettes and╠řballooning sleeves in clashing pink, purple shades and many more colours.
Their impetus comes not from a desire to create 'yet another fashion brand', but rather to prove that clothing╠řmanufacture╠řcan be truly circular. The sheer scale of fashion production in the world is overwhelming. By 2030 it is estimated we will be producing 102 million╠řtons of clothing with a value of $3.3 trillion. Most clothing is╠řdiscarded within the first year of ownership. The idea╠řthat nine╠řout of every ten garments sitting╠řin our own wardrobes will╠řbecome pollution is unacceptable for most of us. The fact that╠řthey'll be burnt, or╠řsitting in a hole in the ground, (by the way, for longer than the span of our own lifetimes), is inconceivable.╠řThe BEE & SONS╠řmission therefore, is to keep our clothes out of landfill╠řand incineration by dispensing with╠řthe╠řlinear 'take/ make/ dispose' economy and╠řreplacing it with a circular economy, which╠řfollows the 3R approach: They reduce our natural Resources by Reusing our products to create Recycled yarns.
The second collection from BEE & SONS is dropping now, made with 100% Italian cashmere, derived from 100% post-consumer waste. Most commercial cashmere is virgin ÔÇô transported from Mongolia and spun into new yarn all over the world. Most recycled cashmere is part virgin fibre and part recycled ÔÇô and of the recycled yarn, most is derived from ÔÇśpre-consumerÔÇÖ waste ÔÇô ie waste created by the brand themselves. BEE & SONSÔÇÖ cashmere is derived from old sweaters that have been rescued from landfill and incineration, washed, mechanically recycled and spun into fresh new yarn. It looks new, feels like high quality virgin cashmere, and wears beautifully. All BEE & SONS yarns are certified as having low environmental impact. BEE & SONSs only produces in small batches of a hundred, so there is never any waste and always demand.╠ř The brand is currently using post-consumer recycled yarn from Prato in Italy, until garments are returned at end of life, when the yarn will be recycled. Based in an old barn in the middle of a field╠řin Somerset, BEE & SONS is a knitwear brand devoted to recycling. Its impetus comes not from a desire to create 'yet another fashion brand', but rather to prove that clothing manufacture╠řcan be truly circular.The sheer scale of fashion production in the world is overwhelming. By 2030 it is estimated we will be producing 102 million╠řtons of clothing with a value of $3.3 trillion. Most clothing is╠řdiscarded within the first year of ownership. The idea╠řthat nine╠řout of every ten garments sitting╠řin our own wardrobes will╠řbecome pollution is unacceptable for most of us. The fact that╠řthey'll be burnt, or╠řend up sitting in a hole in the ground, (by the way, for longer than the span of our own lifetimes), is inconceivable.
Reusing & Recycling
BEE & SONS wants to keep clothes out of landfill╠řand incineration by dispensing with╠řthe╠řlinear 'take/ make/ dispose' economy and╠řreplacing it with a circular economy, which╠řfollows the 3R approach: They╠řReduce╠řreliance on natural resources by╠řReusing╠řtheir products to create╠řRecycled╠řyarns. There are no synthetics involved in any BEE & SONSÔÇÖ garment - not even the labels, so they can recycle the yarn to make new yarn. Any virgin fibres are sourced from╠řreputable companies╠řand traceability certified ÔÇô meaning that they have a╠řlow environmental impact╠řproduction cycle. ╠řThey do not use yarns that are not able to be recycled. The aim is to re-use and re-use and re-use the fibres they have chosen, in order that they avoid landfill and incineration and the pollution that those involve. By reusing old yarn, they are also not creating a demand for new yarn, and the environmental impact that its production entails. You'd be surprised by the quality of recycled yarn. It really looks no different.╠řBEE & SONS yarns are also╠řMulesing Free╠řand╠řOnly Cruelty Free Mohair.╠řThey have been selected for their quality ÔÇô because they want you to love your BEE & SONS garment for a long, long time. BEE & SONS is exclusively available online, directly to you, so that we avoid retail mark-ups and sell our natural pieces at a realistic price.
BEE & SONS Packaging╠ř
BEE & SONS packaging tape, compostable bags, stickers and tags come from╠ř, a cute little packaging company totally committed to sustainability. There are three strands to its philosophy: Compostable products are made from renewable plant-based materials and/or bio-polymers that are home compostable within 180 days. ╠řRecycled packaging is made from post-consumer products that would have ended up in landfill or incinerators. Reusable products have a built in second, third or even fourth use. ╠řThe╠řcardboard boxes come from╠řRajapack's Eco-Responsible range╠řand are made from 100% recycled cardboard which is also 100% recyclable. ╠řMake sure you put your packaging to its full use to give it a maximum lifespan. It not only saves it from going to waste, but it also reduces the need for virgin materials.